Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press
ISBN: 978-1625274496
Pages: 320
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Key Takeaways:

1.  The secret to success is innovation, not competition.

2.  Businesses that find untapped territories in their respective markets flourish.

3.  Reaching out to customers that do not appreciate your products can usher you into untapped markets.

4.  The Blue Ocean Strategy is difficult to imitate.  ...

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