Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
David Robertson and Bill Breen
Crown Business
ISBN: 978-0307951618
Pages: 320
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Key Takeaways:

1.  Sometimes managers fail because they are smart, not because they are not.

2.  Customer involvement in the production process results in a product that the market is ready for.

3.  Customer involvement in the product development process is a source of free PR.

4.  Developing a connection with your ret...

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