The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
Anthony Iannarino
ISBN: 978-0735211698
Pages: 240
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Key Takeaways:

1.  A sale is not something you do to a client; it is the culmination of a collaboration of interests.

2.  The successful salesperson is the one that sheds off the skin of a salesperson and puts on the shoes of a trusted guide and strategic partner.

3.  If you can convince the client to make a series of commitments that drive him or her closer to making a purchase, selling them the product or service will be easier and quicker.
Natural language endears you to prospective clients.  Salesy language is taken to mean th...

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